TR: Auto Tag Alternative for Shopify: Paying per Tag or per Order?
👉 Tag customers and orders with unlimited rules on every plan: Install Taggify ‑ Customer & Orders on the Shopify App Store →
Search "auto tag orders" in the App Store and TR: Auto Tag Orders, Customers (it used to be called TagRobot) is usually in the top three. We make Taggify, which competes with it, so read this knowing who wrote it. The two apps meter different things. TR counts the tags it writes. We count the orders and customers we check. That one difference decides which is cheaper for you, and it isn't always us.
What each app actually charges for
TR's listing, as we last read it. We don't link to a competitor's install page, so search the App Store for it and check our numbers.
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | 50 order tags and 50 customer tags a month |
| Paid plans | [VERIFY] | Tiers by monthly volume, extra tags 1¢ each |
Ours, from our own listing:
| Plan | Price | Processes / month | Overage | Past orders included |
|---|---|---|---|---|
| Free | $0 | 100 | $0.05 each | 1,000 |
| Basic | $5.99 | 200 | $0.04 each | 1,000 |
| Professional | $9.99 | 1,000 | $0.03 each | 1,000 |
| Enterprise | $19.99 | Unlimited | — | 1,000 + 10,000 past customers, dynamic tagging |
A process on Taggify is one new order or one updated customer checked against every rule you have. If that order picks up four tags, it's still one process.
Do the maths on your own store
Say you take 80 orders a month and want three tags on most of them: intl, wholesale, first-order. That's up to 240 order tags. On a tag meter, 50 free tags are gone in the first week. On ours, 80 orders is 80 processes, inside the free plan, however many rules you add.
Now flip it. A store with 2,000 orders a month that only wants one tag, gift, on the 40 orders that contain a gift card. That's 40 tags. A per-tag meter barely moves, while we'd still check all 2,000 orders. For that store TR's free plan is the cheaper fit, and we'd tell you so.
So the rule of thumb is simple. Many tags per order → a per-order meter wins. Few tags on a small slice of orders → a per-tag meter wins.
Where TR is ahead
The per-tag meter is fair for narrow use. If you only tag the odd order, you pay for the odd tag.
CSV tag import is on its free plan, handy if you already keep customer segments in a spreadsheet.
It has been around longer, with more reviews than our 12. Its rating fell from 4.9 to 4.4 over a few weeks in September, so read its newest reviews before you decide.
Where Taggify fits better
Rules with real logic. AND/OR across product, collection, order total, payment gateway, shipping address, existing customer tags and browser language, up to 10 conditions in one rule, plus exceptions to skip named customers.
Four triggers: customer created, customer updated, order created, order fulfilled. The fulfilled trigger means a tag can land when the parcel ships, which is the moment a lot of post-purchase flows care about.
History. Every plan, Free included, processes 1,000 past orders. The backfill runs in a queue on our server, so you can close the tab and watch progress on the Activity screen.
How to pick in five minutes
Open Orders in your admin and note last month's count. Then write down the tags you want and roughly what share of orders each one hits.
Multiply orders by tags per order. If that number is well above your order count, a per-order meter (ours) is cheaper. If it's well below, a per-tag meter (TR's) is.
FAQ
Can I run both apps at once? Yes, but never let two apps manage the same tag name, or one keeps removing what the other adds.
Do tags stay if I uninstall? Yes, on both. Tags live on the Shopify order or customer, not inside the app. Only new tagging stops.
Does Taggify tag products? No. It tags customers and orders only.
Can Shopify Flow do this for free? For simple cases, yes. We compared the two in an earlier post. Flow gets awkward once you want many rules with exceptions or a backfill of old orders.
Count your orders, count your tags per order, and the cheaper meter is obvious.
👉 Try it on your own store: Install Taggify ‑ Customer & Orders on the Shopify App Store →