Social Commerce Is a $1 Trillion Opportunity — Here's How Shopify Merchants Can Capture It with AI
· 5 min read
Social commerce is projected to hit $1 trillion by 2028 (Statista). Meanwhile, 76% of Gen Z consumers discover products on social media before buying (Salesforce, 2025). For Shopify merchants, this creates a massive opportunity — but only if you can show up consistently across Instagram, Facebook, X, LinkedIn, and YouTube. The problem? Most small merchants spend 6–10 hours per week manually creating and scheduling social posts. That's time you should be spending on products and customers.